SMC is a Creative Digital Agency comprised of passionate doers, with experience in Social Media & Digital Advertising, Brand Design & Strategy, Photography, Videography and Email Marketing.


CEO & Creative Director, Daniel Navarro, has always had an interest in growing within the food & beverage industry in South Africa. “I have always been a foodie and through this appetite for business, I noticed a gap in the market for small to medium-sized businesses.”


Our approach with clients is the type of dive deep and just keep going! We immerse ourselves into your brand. We get to know the people behind the business and use the story that your brand is showcasing as our blueprint to transform your current message into something influential, tangible and memorable.


Designing world-class Ad campaigns, creating the ultimate target audience through hardcore data analysis, and implementing ROI focussed Digital Campaigns, is just the beginning…


Daniel Navarro


Daniel has grown up wanting to try everything and anything. Getting his hands on every job opportunity and stepping his foot into the door of every new experience. Daniel started Social Media Creative (SMC) in 2016, with the aim to collaborate with other professionals and create a turnkey marketing solution.

Tegan Scales


Tegan completed her Honours in Journalism and Media Studies at Rhodes University, after which she grew a career in newspaper journalism and then TV. She has a passion for copywriting, photography and social media.

Anthony Chute


During his 8+ years’ experience in the advertising industry as a Graphic Designer, Ant has built a stellar reputation for his meticulous attention to detail, world-class design skills, leadership and fun personality. Ant has worked on a variety of premium brands through some of South Africa's largest advertising agencies.

Stephen Elliot


Stephen completed his Diploma in Professional Photography at 'The Photography Institute' and his Advanced Course in Perfect Portraiture. He worked for 2 years at a digital agency before pursuing his photography business StevesWork. Stephen has an array of competent skill sets in this field along with his creative flair for shooting that brings out true personalities in any subject.

Stacey Candace


Stacey considers herself an artist who is passionate about all things creative. Her skill set ranges from interior design to fine art, all which have led her into graphic design. She believes that one should never stop learning or creating.

Tarryn Chimes


Tarryn Jade Chimes is a Freelance Designer. She studied at Vega specializing in Graphic Design and then went on to work at an agency for 2 years before pursuing her own path. She has a strong eye for design and loves to find strategic solutions to all design problems.

Marc Berman


A South African Photographer based in Cape Town who shoots locally and internationally. “I’m lucky enough to have turned my hobby into my full-time career! I love capturing moments, being able to re-live a memory through an image.” His photography ranges from model shoots, promotional, food, studio, festivals, weddings and corporate events.

Chad Nathan


Chad Nathan also known as @GingerWithAGoPro has built an amazing reputation for being a wild traveler. Documenting his adventures around the globe with his GoPro as his right arm and his DSLR as his left. His passion for life, travelling and adventure is evident through the pictures and stories he shares.

Brands we've worked with