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SMC is a Creative Digital Agency comprised of passionate doers, offering a holistic marketing solution specialising in digital campaigns, paid advertising, graphic design, photography, web development and brand strategy.

 

CEO & Creative Director, Daniel Navarro, has always had an interest in growing within the food & beverage industry in South Africa. “I have always been a foodie, and through this appetite for business, I noticed a gap in the market for small to medium-sized businesses in the food & beverage industry.”

 

Our approach with clients is personal and immersive. We dive deep into each brand and get to know the people behind the business, the story behind the design and the culture of the organisation. We then use this as a blueprint to transform the company’s mission into something influential, tangible and memorable.

 

By designing world-class Ad campaigns and creating highly targeted audiences through critical data analyses, and implementing ROI focused digital campaigns, SMC has developed a sound reputation in the digital space in South Africa.

 

Other services include Videography, 3D Rendering, Web Development, Email Marketing, Google Advertising & B2B Consulting.

Partners

Odyssey is a bespoke, up-and-coming creative design studio based in Cape Town, comprising of a team of creative specialists. Well versed in web design and development, brand strategy, graphic design and 3D rendering, Odyssey prides themselves on designing holistic brand experiences and on collaborating with clients throughout their branding journey.

Odyssey has worked with SMC since 2018 and is now SMC’s lead design partner. Anthony Chute, Stacey and Jarryd Muir make up the team of founders and creative directors of Odyssey and each lead various projects in their respective design specialties, aiming to always deliver bespoke designs in every project.

That Food Guy is a proudly African food and beverage advertising agency launched in 2018 by CCO and brand strategist Dale Herbst; That Food Guy is a creative reflection of Dale’s love for delicious, epicurean experiences and building cohesive brand journeys.

In April 2020 SMC Agency partnered with That Food Guy (TFG) to head up their digital division; on an exclusive basis. That Food Guy: Digital – A Division by SMC Agency, is part of TFGs network of advertising segments focusing on brands in the food & beverage industry in Africa. Offering innovative and well thought out digital strategy and execution.

Odyssey is a bespoke, up-and-coming creative design studio based in Cape Town, comprising of a team of creative specialists. Well versed in web design and development, brand strategy, graphic design and 3D rendering, Odyssey prides themselves on designing holistic brand experiences and on collaborating with clients throughout their branding journey.

Odyssey has worked with SMC since 2018 and is now SMC’s lead design partner. Anthony Chute, Stacey and Jarryd Muir make up the team of founders and creative directors of Odyssey and each lead various projects in their respective design specialties, aiming to always deliver bespoke designs in every project.

That Food Guy is a proudly African food and beverage advertising agency launched in 2018 by CCO and brand strategist Dale Herbst; That Food Guy is a creative reflection of Dale’s love for delicious, epicurean experiences and building cohesive brand journeys.

In April 2020 SMC Agency partnered with That Food Guy (TFG) to head up their digital division; on an exclusive basis. That Food Guy: Digital – A Division by SMC Agency, is part of TFGs network of advertising segments focusing on brands in the food & beverage industry in Africa. Offering innovative and well thought out digital strategy and execution.

Creatives

Daniel Navarro

CEO & FOUNDER

Daniel has grown up wanting to try everything and anything. Starting his entrepreneurial journey at the age of 22 and founding Social Media Creative (SMC) in 2016. Daniel’s passion lies in food & beverage, wanting to make his mark in the industry through smart collaborations and holistic marketing solutions.

Tegan Scales

SENIOR ACCOUNT MANAGER / COPYWRITER

Tegan completed her Honours in Journalism and Media Studies at Rhodes University, after which she grew a career in newspaper journalism and then TV. She has a passion for copywriting, photography and social media.

Stephen Elliot

PHOTOGRAPHER

Stephen completed his Diploma in Professional Photography at 'The Photography Institute' and his Advanced Course in Perfect Portraiture. He worked for 2 years at a digital agency before pursuing his photography business StevesWork. Stephen has an array of competent skill sets in this field along with his creative flair for shooting that brings out true personalities in any subject.

Anthony Chute

ODYSSEY STUDIO - CREATIVE DIRECTOR

During his 10+ years’ experience in the advertising industry as a Graphic Designer, Ant has built a stellar reputation for his meticulous attention to detail, world-class design skills, leadership and fun personality. Ant has worked on a variety of premium brands through some of South Africa's largest advertising agencies.

Stacey Candace

ODYSSEY STUDIO - DESIGNER & WEB DEVELOPER

Stacey considers herself an artist who is passionate about all things creative. Her skill set ranges from interior design to fine art, all which have led her into graphic design. She believes that one should never stop learning or creating.

Jarryd Muir

ODYSSEY STUDIO - 3D DESIGNER & CONTENT CREATOR

A 3D wizard, Jarryd has more than 6+ years in the animation industry from gaming to Oscar nominated animation movies all the way to big budget marketing campaigns. He's done it all! Although he tends to have a soft spot for character design and product design, he offers a crazy mix of technical and artistic skills. Did we mention he is also our product photographer?

Chad Nathan

PHOTGRAPHER / VIDEOGRAPHER

Chad Nathan also known as @GingerWithAGoPro has built an amazing reputation for being a wild traveler. Documenting his adventures around the globe with his GoPro as his right arm and his DSLR as his left. His passion for life, travelling and adventure is evident through the pictures and stories he shares.

Brands we've worked with